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How Shakespeare presents the treatment of Juliet by Romeo and Capulet Essay Example For Students

How Shakespeare presents the treatment of Juliet by Romeo and Capulet Essay Through the play, Juliet’s treatment by Romeo and father can be very amazing and undecided. Shakespeare depicts this by the utilization of language and various activities they use towards Juliet. Her dad, Lord Capulet seems to be an obliging and concerned dad. Shakespeare shows the crowd this mindful nature towards Juliet in the main demonstration of the play. â€Å" But charm her delicate Paris, get her heart†. You could state that Capulet is pretty much giving Juliet a slight decision in what she does with her future, he advises Paris to win her adoration as opposed to giving Juliet no different choices yet to be hitched to him. He discloses to Paris that his assent ‘is however part’ of the game plan. It is very bizarre that Capulet is thinking about Juliet’s emotions and thinking about her so much and in this way it tends to be contended that his caplets treatment of Juliet is very astounding for the Elizabethan crowd as this was not anticipated from any dad to think about their girls, however for us as our general public is entirely different today it is regular as it’s evident fatherly love anticipated from any dad. It’s characteristic for a dad to organize a solid and cheerful life for their girl however not in the Elizabethan time. Besides, Lord Capulet treats Juliet as a belonging. Shakespeare depicts this by the way Capulet talks about Juliet and first brings her into the play. â€Å"My kid is yet an outsider in the world†-the utilization of the possessive pronoun ‘my’ shows how Capulet sees Juliet; she has a place with him , this is run of the mill for an Elizabethan dad. Additionally the utilization of ‘yet’ recommends that he knows about her honesty and freshness. Moreover the word ‘stranger’ proposes that she is unconscious of what the world, particularly the universe of marriage and a relationship resembles. The possibility of marriage was in the Elizabethan period thus fathers would not think about their daughter’s satisfaction or prosperity as they are more similar to objects than family, however then again Capulet’s treatment of Juliet is the direct inverse. We realize that Paris is ‘a man of wax’ and that any young lady should get herself fortunate to be hitched to him. However, Capulet requests that Paris take as much time as is needed with Juliet. In spite of the fact that Capulet treats Juliet as a belonging, he likewise approaches her with deference. This is appeared by Capulet’s astute and cherishing conduct. â€Å"Earth hath swallow’d every one of my expectations however she†. Shakespeare embodies ‘swallow’d’ to express that life took his other kids and covered them into the earth, however not Juliet and she is his solitary expectation. As Juliet is his lone kid left, she is valuable to him and he is reluctant on loosing her. This gives us the view that Capulet isn't excessively enthused about Juliet getting hitched at this time as he might suspect she is excessively youthful, â€Å"She hath not seen the difference in fourteen years†. Logically, Elizabethan dads would wed their young ladies when they got a change to, thus it tends to be contended that Capulet’s treatment towards Juliet is very unpredicted originating from an Elizabethan dad as he wouldn't like to surge Juliet into anything however most ladies her age are as of now moms. We realize that Capulet needs Juliet to remain youthful â€Å"too before long damaged are those so early made† which negates with the Elizabethan way of life as he is stating on the off chance that you wed youthful, you grown up quicker and he doesn't need this, we get the possibility that Capulet needs to keep Juliet for whatever length of time that conceivable. .u2417681d4fc279ebf5931ef128111b70 , .u2417681d4fc279ebf5931ef128111b70 .postImageUrl , .u2417681d4fc279ebf5931ef128111b70 .focused content territory { min-tallness: 80px; position: relative; } .u2417681d4fc279ebf5931ef128111b70 , .u2417681d4fc279ebf5931ef128111b70:hover , .u2417681d4fc279ebf5931ef128111b70:visited , .u2417681d4fc279ebf5931ef128111b70:active { border:0!important; } .u2417681d4fc279ebf5931ef128111b70 .clearfix:after { content: ; show: table; clear: both; } .u2417681d4fc279ebf5931ef128111b70 { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; haziness: 1; progress: murkiness 250ms; webkit-progress: darkness 250ms; foundation shading: #95A5A6; } .u2417681d4fc279ebf5931ef128111b70:active , .u2417681d4fc279ebf5931ef128111b70:hover { obscurity: 1; progress: mistiness 250ms; webkit-progress: mistiness 250ms; foundation shading: #2C3E50; } .u2417681d4fc279ebf5931ef128111b70 .focused content zone { width: 100%; position: r elative; } .u2417681d4fc279ebf5931ef128111b70 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content improvement: underline; } .u2417681d4fc279ebf5931ef128111b70 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u2417681d4fc279ebf5931ef128111b70 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; outskirt range: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-stature: 26px; moz-outskirt sweep: 3px; content adjust: focus; content enrichment: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .u2417681d4fc279ebf5931ef128111b70:hover .ctaButton { foundation shading: #34495E!importan t; } .u2417681d4fc279ebf5931ef128111b70 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u2417681d4fc279ebf5931ef128111b70-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u2417681d4fc279ebf5931ef128111b70:after { content: ; show: square; clear: both; } READ: Shakespeare's Othello - Honest Iago Othello EssayMoreover, Capulet treats Juliet with significance. Shakespeare presents this by the revering approach utilized by Capulet. â€Å"She is the woman of my earth†. The utilization of ‘lady’ shows an incentive as he isn't considering her a ‘girl’ or ‘child’ he chooses to call her ‘lady’ which gives her appear to be noteworthy. The utilization of astral symbolism ‘earth’ shows how refreshing Juliet is to Capulet, he presents that Juliet is his reality and without her there isn't life. Julietâ₠¬â„¢s father cherishes her, which is very unpredicted for an Elizabethan dad as they as a rule didn’t care much for their young ladies as they were viewed as articles and superfluous to them. Anyway Capulet treats Juliet much diversely to what is normal in the Elizabethan period, however very regular for our general public today so it isn't unexpected for us. He considers her to be his heritage and needs her to become simply like him. Now in the play we perceive the amount Capulet cherishes Juliet and how he try’s his best to ensure she has a glad and adoring future. Then again, Capulet doesn’t play great dad for a really long time, he isn't too glad when Juliet will not wed Paris. Shakespeare gives us this by the utilization of obnoxious attack from Capulet and the emotional changes in character. â€Å"Out you baggage†-The utilization of ‘baggage’ presents Juliet as pointless weight that burdens him. He treats Juliet much contrastingly to what he did in the beginning time of the play. I think Capulet’s change in character is because of the way that he had regarded Juliet such a great amount previously, more than different dads could ever regard their girls and she had not defied his ‘orders’ which he discovered amazing as he was utilized to Juliet esteeming him and his choices. It is normal for a dad to come bizarre in this circumstance of rebellion so it isn't outside of any relevant connection to the subject at hand and would not be astounding for the Elizabethan crowd. Capulet keeps on treating Juliet as an article. â€Å"You green-disorder carrion†. This is an ides that she’s good for nothing. She is dead to him as she is presently useless extras. The utilization of ‘greensickness† depicts pallor and demise. In our viewpoint, it is viewed as cruel conduct and we see Capulet’s response as excessively emotional yet for Elizabethans this is what was normal in the event that they don't follow their parent’s orders. Capulet’s sees Elizabethan ladies as feeble, in spite of the fact that Shakespeare doesn't, so he utilizes Capulet’s cliché character to show this. Then again, Romeo approaches Juliet with deference. Shakespeare shows this by the thought in Romeos discourse. â€Å"O then dear holy person let lips do what hands do†-he approaches Juliet for her consent and he doesn’t subvert her since she is a female, which is unordinary for an Elizabethan man as for the most part they are the ones in power. Romeo alludes to Juliet as ‘saint’ this shows he loves her and individuals venerate holy people and Juliet is his holy person along these lines he reveres Juliet. Romeo treats Juliet similarly and considers her to be an accomplice. Not at all like Capulet, he doesn't see her as property. The treatment Romeo gives Juliet is very odd in light of the fact that most men would feel that they ought to be the ones in charge and view ladies as feeble and delicate yet Romeo sees Juliet as the direct inverse, realize she is his â€Å"bright angle† she is the thing that lights up his state of mind and day, Juliet controls him. Romeo treats Juliet with need. Shakespeare presents this by the loving way Romeo discusses Juliet. â€Å"Juliet is the sun†. The utilization of astral symbolism ‘sun’ suggests that Romeo accepts without Juliet there is no life and she illuminates his reality. This is like how Capulet saw Juliet. Capulet additionally utilized Astral symbolism to portray Juliet ‘lady of my earth’ so now we could

Essay on The History of Education

Essay on The History of Education The History of Education Jan 11, 2019 in History Introduction Training is the fastest and most effective form of adaptation to environment. At all times, training aimed at preparation for living conditions. At the beginning, the process of training of a person took place in daily activity and communication. In the complicated civilizations, in the river valleys of Egypt and Babylonia, it became too difficult to transfer knowledge from one person to another, from generation to generation. With the rise of trade, system of state and religion had had to invent the writing by about 3100 BC (Guisepi). Thus, to be up to live in a complex society, human beings needed to accumulate record and serve their cultural and ethnic heritage. The firsthand experience people could not train writing and reading, therefore, the school appeared. Thus, the teachers were required to teach a lot of children. The method of education included memorizing, motivation and fear to be punished physically.

Identity of Women in Shelleys Frankenstein, Brontes...

Identity of Women in Shelleys Frankenstein, Brontes Jane Eyre, and Eliots The Mill on the Floss George Eliot is quoted as stating: A womans hopes are woven of sunbeams; a shadow annihilates them (Miner 473). To extend this notion, Jean Giraudoux in Tiger at the Gates, states I have been a woman for fifty years, and Ive never been able to discover precisely what it is I am (474). These two statements are related to each other because they express, in large part, the dilemma facing Mary Shelley, Charlotte Brontà «, and George Eliot as they set out to write fictional manuscripts. Giraudoux may not be able to define female even though she herself is a woman, because a shadow has annihilated the hopes she might have had in†¦show more content†¦He is created by Shelley to bear the weight of her personal feelings of loss in a male world and of being defined by men; thus the monster is defined as a male. His despondency is the result of Shelley realizing the molding of a male culture on her female uniqueness, and in result sees herself not as a unique female individual, but a formed, boxed-in creature; she realizes the monster that I am. Jane, speaking for Charlotte, looks at herself in a mirror, rather than through a screen of definitions men have created in regard to her. She ignores the limiting stories, and sees how cold and dark it is to be true to the female qualities within her body. Being true to the qualities means coldness and darkness; words reminiscent of aloneness, and these are harsher than dealing with viewing herself within the portrait of reality: in a male-dominated society, containing males who create the role she must live. Lastly, Maggie looks at an inverted mirror, described as a square looking-glass [emphasis my own]. The shape of the mirror is important because boxes are also square, and Maggie, like George, feels that she is in a box created for her, with only the dark back of the mirror to view. In the scene, Maggie considers turning the mirror around, but then quickly reconsiders. Perhaps she feels the act will do no good, for light must be present for a mirror

The Stranger By Albert Camus - 1476 Words

In the novel The Stranger by Albert Camus, the main character Meursault kills an Arab man after the man attacks his friend and ends up in prison, condemned to death after the jury finds him guilty almost solely based on the fact that he was insensitive at his mother’s funeral. While in prison, Meursault has several epiphanies, that is, he has several moments when he feels a sudden sense of understanding about important aspects of his life that help him make peace with the fact that he will die soon. The epiphanies that Meursault reach parallel the epiphanies that I have reached during my lifetime in that we both realized that there are lives that exist independently of ours and that in the big picture, the lives we are living are†¦show more content†¦By saying that â€Å"everybody knows life isn’t worth living†, Meursault suggests that he thinks the idea that life isn’t worth living is an obvious observation shared by everyone, which explains why he did not speak up for himself during his trial because he believe that his ideology was implicit and that everyone views the world in the same way he does, and also further emphasizes his idea that death is not something to lament, but rather something to embrace. The epiphany that I came to similarly examines the insignificance of a single life, but does so in a much more positive manner. One day in Spanish, while learning about different countries of the world, I suddenly realized that there are billions of other people in the world that I have absolutely no chance of ever meeting or interacting with, and barriers, such as language and distance that make the possibility of ever communicating with most of them completely unattainable. I also later realized that each one of them has had an entire lifetime full of memories, knowledge, and experience that I could never even begin to comprehend. There is an immense amount of potential in the human race and I will only ever get to exp erience a tiny portion of this. Both Meursault’s epiphany and my epiphany contain the realization thatShow MoreRelatedThe Stranger By Albert Camus1391 Words   |  6 PagesThe Stranger â€Å"The Stranger,† written by the Algerian writer Albert Camus, is a novel about Meursault, a character who’s different and even threatening views on life take him to pay the highest price a person can pay: his life. This was Camus’ first novel written in the early 1940’s, in France, and it reflects the authors belief that there is no meaning in life and it is absurd for humans to try to find it places like religion. The main themes of the novel are irrationality of the universe and theRead MoreThe Stranger By Albert Camus1495 Words   |  6 Pages Albert Camus said, â€Å"Basically, at the very bottom of life, which seduces us all, there is only absurdity, and more absurdity. And maybe that s what gives us our joy for living, because the only thing that can defeat absurdity is lucidity.† In other terms, Camus is indicating that absurdity affects us all even if it’s hidden all the way on the bottom, but it’s the joy that comes from absurdity that makes us take risks and live freely without any thought or focus. Camus also specifies that the onlyRead MoreThe Stranger By Albert Camus1411 Words   |  6 PagesThe novel The Stranger, written by Albert Camus, encompasses contemporary philosophies of existentialism and absurdism. Existentialist and absurdist philosophies entail principles regarding that one’s identity is not based on nature or culture, but rather by sole existence. The role of minor characters in The Stranger helps to present Camus’s purpose to convey absurdist and existentialist principles. The characters of Salamano and Marie are utilized in order to contrast the author’s ideas about contemporaryRead MoreThe Stranger by Albert Camus720 Words   |  3 PagesAlbert Camus’ portrayal of the emotional being of the main character in The Stranger is an indirect display of his own personal distress. The use of symbolism and irony presented throughout this novel is comparable with the quest for such that death itself would be nonetheless happy. Camus’ irrational concept is based off the exclusion of any logical reasoning behind the events in the text. Meursault’s first impression given to the reader is that of ignorance and a nonchalant behavior to indifferenceRead MoreThe Stranger By Albert Camus1345 Words   |  6 PagesAbsurdism is a philosophy based on the belief that the universe is irrational and meaningless and that the search for order brings the individual into conflict with the universe. Albert Camus’s novel The Stranger is often termed an absurdist novel because it contains the elements of Camus’s philosophical notion of absurdity. Mersault, the protagonist, is an absurd hero that is emotionally detached and indifferent form society. Neither the external world in which Meursault lives nor the internal worldRead MoreThe Stranger By Albert Camus Essay1591 Words   |  7 PagesThe Stranger was written by the French author Albert Camus, and was first published in 1942 in its indigenous French. It’s described as being the most widely-read French novel of the twentieth century, and has sold milli ons of copies in Britain and the United States alone. It’s known by two titles; the other being The Outsider. The backstory to this is very interesting but, more importantly, the subtle difference in meaning between titles suggests certain resultant translative idiosyncrasies whenRead MoreThe Stranger By Albert Camus1628 Words   |  7 PagesAlbert Camus’s novel â€Å"The Stranger† revolves around a young man estranged from society. This man, Monsieur Meursault, lives the majority of his life fulfilling his own physical needs and social obligations, but has little emotional connection to the world around him. Throughout the book Meursault attends his mother’s funeral, begins a serious relationship with his former co-worker Marie, kills a man without motive, goes through trial, and is sentenced for execution. His lack of emotional responseRead MoreThe Stranger by Albert Camus1115 Words   |  4 PagesIn the novel, The Stranger, by Albert Camus, the point lessness of life and existence is exposed through the illustration of Camus’s absurdist world view. The novel tells the story of an emotionally detached, amoral young man named Meursault. Meursault shows us how important it is to start thinking and analyzing the events that happen in our lives. He does this by developing the theme of conflicts within society. Albert Camus’s novel The Stranger portrays Meursault, the main character, as a staticRead MoreThe Stranger By Albert Camus1365 Words   |  6 PagesThroughout The Stranger, Albert Camus uses routinesituations to demonstrate how the protagonist, Meursault is not just another ordinary individual. Camus depicts Meursault as an independent being, disinterested in his surroundings, contrasting him with the majority of his peers. Meursault traverses the entire novel, exhibiting little to no emotion. Instead, he displayscharacteristics synonymous to someone suffering from psychopathy. Regardless of the situation, Meursa ult refrainsfrom assigning meaningRead MoreThe Stranger By Albert Camus Essay1844 Words   |  8 Pagesof the novel, The Stranger, written by Albert Camus, multiple debatable topics have risen. Does Meursault have a heart? Is he an existentialist? Why does he seem to not be phased by his mother dying? This novel is definitely on the more controversial side, which is somewhat strange because although it seems like a novel about almost nothing, everything seems to have a much deeper meaning than it puts off. However, one topic that seems to be overlooked is the fact that The Stranger relates highly to

Video Surveillance Cameras Free Essays

Attempts to monitor employees have always existed in one form or another, from mechanical keystroke counters in the early part of the century, to the latest innovations in electronic monitoring. As technology advances, so do the monitoring possibilities in the workplace. As result of the endless possibilities in surveillance, anxiety in employee†s increase, which in most cases leads to illnesses. We will write a custom essay sample on Video Surveillance Cameras or any similar topic only for you Order Now Studies have shown that individuals who are constantly being monitored at work suffer from inevitable effects, the majority being illnesses such as physical, emotional, and mental disorders. Employers feel they have the right to monitor their employees, however when extensive monitoring effects a employees health, then the employers has gone to far. Advance technology has lead to monitoring devices such as via computers, video surveillance, and active badges in the last decade, but as the intensity of the surveillance increases so do the negative effects on the employees. There has been a huge increase to pass legislation†s that will regulate the employer in monitoring his employees† by via computer. Monitoring an employee by via computer is one of the latest innovations in electronic monitoring, which is done by purchasing and installing software in the companies computer system. Once the software is installed, it will be able to do a variety of types of electronic monitoring from keystroke counting and accuracy, time how long it takes to make a transaction, and how long the computer has been on idle. This type of electronic monitoring that involves advanced technology and â€Å"the constant monitoring to measure employees† performance creates an enormous amount of pressure and stress†¦ he stress that is created by monitoring has caused serious physical effects† (Ternipsede 447) on employees in the work place. Many employees have been effected from such setting in the workplace, but they are unaware of the effects since they take many years to develop fully. Another type of electronic monitoring that can damage an employee†s health is video surveillance. Video surveillance has existed in the work place since the invention of the television. Video surveillance cameras come in all shapes and sizes, from the obvious ones to some that are small as a dime. Many employers purchase such devices to capture employees and customers who commit theft and fraud, or any other illegal activity. The increase of technology in electronic monitoring is now able to transfer images from a camera to a computer where the employer is able to zoom in and make a positive identity of the employee or customer who is committing an illegal act. This type of monitoring is also to make an employee feel under pressure in hoping â€Å"to enhance employee productivity and quality assurance,† (Ternipsede 447) which serves as a benefit to the employee, employer, and customer. However, many employees do not notice the effects of video surveillance has on their health since there only concern is getting there work done and making their employer happy. One other type of surveillance that causes health risk to the employee is an active badge. Active badges are another type of the latest innovations in electronic monitoring and one of the most controversial types of employee monitoring. The active badges are the size of a credit card that is worn on the outside of the clothing. It keeps track where the employee goes by infrared sensors that are located through out the workplace. Many employer†s who promote this type of electronic monitoring argue that it saves time when having to track someone down. They also argue that it is more of a private way of needing to speak to an employee privately, instead of having to announce their name over the intercom. These active badges also have their negative effects on an employee since they feel entrapped in their workplace because they know that someone else always know where they are. It makes an individual feel like they are in prison, except that they are not secured into their workplace by bars and concrete walls. This type of electronic monitoring is one of the most controversial because it is a new way to invade an individual privacy, without the exception of cameras and monitors. Employers have a right to know whether their employees are on task, however when it infringes on the employees privacy and causes health effects it has gone to far. The employers have the responsibility to hire trustworthy employees and make sure they do their job, not tracking every move they make. As technology advances, business management gets lazier and new monitoring devices pose a threat to employees. The employees well being should be considered before implementing any monitoring systems. Therefore, who knows what electronic monitoring will hold in the future, but will it become so sophisticated that it will cause an employee to choose not to work and live off the government? How to cite Video Surveillance Cameras, Essay examples

The Impact of Bad Planning on Customer Perception in the Dubai Real Estate Industry

Introduction Real Estate Industry in United Arab Emirates has been experiencing growth of 20% per annum since the year 2010 (Lasalle, 2012). As demand for housing increases, the industry strives to meet the demand by rolling out multimillion apartment projects such as the one in the Greens at Emirates Golf Club in Dubai.Advertising We will write a custom research paper sample on The Impact of Bad Planning on Customer Perception in the Dubai Real Estate Industry specifically for you for only $16.05 $11/page Learn More However, such big projects may not meet their goal, especially when response from end users is negative (Afsar, Rehman, and Bangash, 2010). Fortunately, the Real Estate Regulatory Authority in Dubai (RERA) has been mandated by the government to regulate this industry and review customer concerns. In the last one year, occupants of the newly completed multimillion dollar apartment project called the Greens have registered complains to RERA on the billing system on water and electricity consumption. This prompted RERA to commission an inquiry into the planning of this apartment. Interestingly, the body established some faults in the planning blue print. Thus, this research treatise attempts to explicitly review impacts of bad planning in the Dubai real estate industry on customer perception, in terms of value and level of satisfaction. Research background Recently, the topic of utility and service charges has become a hot debate amongst the residents of apartment complexes in Dubai. Many people pay utility bills that do not reflect their actual consumption of electricity and water. The Real Estate Regulatory Authority in Dubai (RERA), which is the sector responsible for these matters, had to step in and find out the root cause of this problem (Mochal, 2003). After requesting to have a look at documentations of the planning phases of apartment complex projects, the authority discovered that a mistake was made during the p lanning process of most of the apartment complex within the UAE (Deulgaonkar 2012).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The mistake was that there was no separate electricity or water meter installed in each of the apartments in the complex, which means that the entire electricity and water consumption of all the residents was measured by one meter then the bill split between water and electricity consumption. Research Problem This research will deal with the problem of how a mistake in the initial planning phase of an apartment complex construction project in the Greens at Emirates Golf Club in Dubai, has produced a long term negative effect on the residents of that complex. This will definitely lower the resale value of such apartments despite the current boom in the Dubai real estate industry. Research questions Research questions for this project are listed as; Wha t are the short term problems occupants of the apartment at the Greens Emirates Golf Club experience with the billing system? What are the long term problems the occupants of the apartment at the Greens Emirates Golf Club project to experience in the future when correctional measures are not taken? What are the suggestions of the participants on the billing problem in Greens Emirates Golf Club apartment and others? What are the recommendations of the RERA on such problems in order to improve the level of customer satisfaction? Research aim The aim of this research is to examine how bad planning affects the outcome of the real estate projects in Dubai, in terms of customer perception on level of satisfaction and property resale value. Research objectives Research objectives encompass the expected results and focal point of the research in order to merge hypothesis and actual results. The following are the objective of this research paper. To explore how project planning and project success, in terms of the level of customer satisfaction, are related to each other. To investigate the case of the Greens Emirates Golf Club apartment, in terms of the perception of customers on level of satisfaction. To suggest solutions to solve the problems that may lower the level of customer satisfaction within the Dubai real estate industry. Rationale of research This research will explore how proper planning leads to project success. It will also use the case of the Greens Emirates Golf Club apartment to show how bad planning results in mistakes that may not necessarily show while the project is undergoing, but are visible and have a serious effect on stakeholders after the project is completed.Advertising We will write a custom research paper sample on The Impact of Bad Planning on Customer Perception in the Dubai Real Estate Industry specifically for you for only $16.05 $11/page Learn More Besides, the project attempts to identify specific co ncerns, possible reasons for the oversight, and the impacts on the level of customer satisfaction. Research hypothesis There are lots of researches existing on the relationship between real estate project planning and project success. These research reports were done by identifying the success measures of project organizations and developers, not its end-users. This research will be focusing more on the point of view of the end-users in the Dubai real estate industry, with the aid of the Greens Emirates Golf Club apartment as the case study. The hypothesis for this is presented below. Null hypothesis: Bad planning has impact on the outcome of real estate projects within the Dubai real estate industry. Alternative hypothesis: Bad planning does not have impact on the outcome of real estate projects within the Dubai real estate industry. Literature review Consumer behaviour determines the success of a real estate project across the globe. Reflectively, the success is best understood fr om the consumer’s perception on level of satisfaction, value, and quality in comparison to other alternatives (Nicosia, 2006; Anderson and Duncan, 2004). It is easy to plan a real estate project but the challenge is how to â€Å"correctly† plan that project in order to meet all objectives and goals.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Studies conducted by Dvir (2005) and Shenhar (2001) show that many real estate projects are considered failures because they â€Å"failed to produce actual benefits to the customer† (Shenhar 2001, p. 8) despite having been perfectly executed as per the project plan. This shows that when setting goals and objectives in the planning stage, project managers tend to focus mainly on solving problems that can be seen at the time of project completion, rather than on situations that may arise sometime in the future to final consumers of the project end users (Ansari, Carl, and Scott, 2004; Ansari, Essegaier, and Kohli, 2000). Customers measure the success of a real estate project according to their point of view (Shenhar 2001; Du, Wagner, and Carl, 2005). Some projects can be forecasted as failure by their developers, but may turn out to be widely successful amongst the customers, and vice versa. Organizations measure success by meeting budgets, deadlines, and technical specificatio ns whereas customers declare a project successful when their needs are fulfilled and their satisfaction is achieved (Bodapati, 2004; Kumanr and Kanchu, 2012). According to Pidd and Robinson (2008), the definition of success is based on a four stage model of changing perceptions and it assumes that success is not a simple binary variable, but can vary considerably throughout the life of a project. To keep your projects from ending up in the in the failure range, you must avoid making the single biggest project management mistake: inadequate project definition and planning (Pidd and Robinson 2008, p. 200). Therefore, determinant of real estate project success on the side of the consumers rely on what they define as value against monetary use. It is important to reflect on consultative planning to incorporate needs and customize demands of the stakeholder or intended users of a project. In a residential apartment project, utilities contribute substantially in the classification of sati sfaction against monetary expenditure. Customers across the business globe demand satisfaction against value of their money (Blattberg, Gary, and Jacquelyn, 2001). Comfort and accuracy in design determines satisfaction level. When purchasing or renting an apartment, a potential customer will review maintenance cost, utility reliability, and cost of using the utilities such as electricity, water, and internet among others (Kamakura et al. 2003). Quality and authenticity of services, besides durability and comfort of an apartment, are important and largely determine consumer satisfaction. In business, consumers rarely complain when satisfied. However, since money is involved, customers always demand quality. Consumers rely heavily on experience to evaluate quality of service and reliability of billing equipment used (Storbacka, 2009). When expectations fall below the perceived quality, satisfactory level will be lower in the ideal perception. Service delivery must therefore align to c onsumer expectation since consumption decision is often controlled by perception on a service. Olatoye and Araloyin (2011) assert that: services have become more and more important factor for organizations. Most service providers’ depends on performing the services correctly but also others find services as an important means of differentiation and creating better customer satisfaction. The problem facing many real estate agents is how to meet their client’s taste, retain them and be able to gain competitive advantage over others. There is need to know what the consumers actually value so as to meet their needs and probably retain them (Olatoye and Araloyin 2011, p. 140). Thus, the outcome of a real estate project in Dubai should strive to create conducive atmosphere in the interaction chain so as to make views of the customer important. It is important to develop â€Å"a better understanding of the perspective of the concerned consumer and devise strategies to increa se their service quality. This will give the consumer satisfaction and also encourage repeat business† (Olatoye Araloyin 2011, p. 140). Research methodology This is a systematic but comprehensive method of data collection, grouping, and analysis in order to scientifically apply reasoning from the analysed data. As a matter of fact, the result of this process combine outcome, purpose of the research, and actuality. As stated by Kothari (2004), a blue print is transformed into a research design through series of operational study aimed at drawing a factual outcome comprising of factual assertions. In investigating the customer concerns for the Green Emirates Golf Club apartment, qualitative analysis will be adopted to incorporate a systematic investigation in line with a specific phenomenon approach. The actual scenario will then be analysed through mathematical, statistical, and computational modus operandi (Kothari 2004). Research approach This research will be conducted usin g a qualitative case study approach. This is because the scope of the research is focused, subjective, dynamic, and discovery oriented. The qualitative approach is better suited to gain proper insight into the situation of the case study (Silverman, 2010). Besides, qualitative data analysis is more detailed when testing the hypothesis and research objectives. Moreover, this approach will create room for further analysis using different and divergent tools for checking the degree of error and assumptions limit (Dov 2003). Data to be gathered will be regarding How correct planning is important for projects to succeed in the Dubai real estate industry, in terms of the level of customer satisfaction. How success is measured by both real estate players and customers in the Dubai real estate industry. Selection of the emperical context and research participants The researcher will approach the Real Estate Regulatory Authority in Dubai (RERA) and asked to be permitted to interview expert s in planning evaluation, those who were selected as members of the ad hoc committee, to investigate into complains registered by occupants of the Green Emirates Golf Club apartment. Their opinion and finding may support the research hypothesis. The researcher will conduct one-to-one interviews with subject matter experts in the field and analysed the findings. Thus, this forms the rationale for the choice of experts in the Dubai real estate industry who have been on the receiving end of the heated debate. The Real Estate Regulatory Authority in Dubai (RERA) is a government regulatory body on real estate development industry. The body has the best experts who have adept knowledge in real estate planning and review quality assurance on the side of consumer satisfaction. From the body, the researcher will request to be accorded support through introduction letter to interview willing experts within the industry. The one-on-one interview will comprise of open-ended questions directed t owards the main hypothesis of how bad planning affect the outcome of a project in the Dubai real estate industry, in terms of the level of customer satisfaction. The reason for use of open-ended but directive questions will be to get an expertise opinion on how planning mistake influence customer satisfaction (Bell, 2003). Interviews to be conducted will comprise of eight experts across the regulatory body, who were involved in the inquiry, over complaints presented by occupants of the Green Emirates Golf Club apartment. Criteria for selection will depend on willingness to give an interview and availability of each target interviewee. Data collection Adopting semi-structured open-ended questions interview, data collection through one-on-one interview will take a period of six days. The choice of one-on-one interview was based on the rationale of gaining insight on feelings, opinion, and experiences besides official findings of the ad hoc committee. Moreover, the semi structured inte rviews will give room for further probing depending on nature of data collected (Mugenda Mugenda 2003). The process of a one-on-one interview will involve scheduling a meeting between the researcher and each informant at a time. As a matter of fact, this method is easy to apply and allow direct interaction with the informant. Besides, these meetings are not complex to arrange since each of them involve the informant and the interviewer. In addition, the interviewer has full control of the interview process and likely to get first hand information with minimal biasness. Moreover, the researcher is in a position to seek further clarification on specific ideas and responses given within the interview time. From responses gathered, the one-on-one interview makes it easy to scribe clear responses that answer the questions asked (Mugenda and Mugenda, 2003). In the process, the respondent may in fact provide an insight into a forgotten aspect of the study aim. Securing an introduction let ter from the HR of RERA will enable the researcher to freely interact with members of staff within the Dubai real estate regulatory authority. Data Analysis Data collected through one-on-one interviews will be scrutinized in detail. The analysis will identify evidence supporting the claim that bad planning affects the success of a project outcome within the Dubai real estate industry, in terms of the level of customer satisfaction. Transcription will then be done to each of the recorded interviews. For each response, from each participant, the recorded transcripts will be perused to coin relevant and most appropriate response. Factually, instances of divergent or convergent opinions by one or more respondents will be marked appropriately (Anderson, 2004). Ethical issues During the data collection phase of this study, the researcher will strive to uphold ethics appertaining to scientific research. This will be pursued through inclusion of an informed consent form in the interview, wh ich the participants being interviewed will be required to read, understand, and consent to before the study commences (Mason, 2005). Additionally, authorisation for conduction of this study will be sought from relevant authorities to ensure transparency. Similarly, the researcher will ensure confidentiality of the subjects included in this study by insisting on their anonymity. Each subject will be identified using a unique letter as opposed to use of real names. The data collected will not be used for any other purpose rather than the primary intention of academic research (Denscombe, 2002). References List Afsar, B., Rehman, A., Bangash, R 2010, Customer relationship management in Relationships as Valuable Assets, Harvard Business School Press, Boston, MA. Anderson, T., Duncan, S 2004, â€Å"Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies,† Marketing Science, vol. 23 no. 1, pp. 4–20. Anderson, V 2004, Approaches to gath ering data in research, CIPD, London, UK. Bell, J 2003, Doing your research project: A guide for first time researchers in education, health and social science, Open University Press, Buckingham, UK. Ansari, A., Carl, M., Scott, A 2004, â€Å"Customer Channel Migration,† in Working Paper, Columbia University School of Business, pp. 41-69. Ansari, A., Essegaier, A., Kohli, R 2000, â€Å"Internet Recommendation Systems,† Journal of Marketing Research, vol. 37 no. 3, pp. 363–375. Blattberg, C., Gary, G., Jacquelyn, S 2001, Customer Equity: Building and Managing Relationships as Valuable Assets, Harvard Business School Press, Boston, MA. Bodapati, V 2004, â€Å"Recommendation Systems,† in Working Paper, Anderson School of Management, UCLA. Denscombe, M 2002, Ethics: Ground rules for good research, Open University, Buckingham, UK. Deulgaonkar, P 2012, â€Å"RERA blames chiller cost for service fee hike†, Emirates, vol. 247, pp. 123-127, via rera data base. Du, R., Wagner, K., Carl, F 2005, â€Å"Customers’ Share of Category Requirements,† in Working Paper, Duke University Marketing Department. Dvir, D 2005, â€Å"Transferring projects to their final users: The effect of planning and preparations for commissioning on project success,† International Journal of Project Management, vol. 23 no. 2, pp.257-265. Kamakura, W., Michel, W., Fernando, R., Jose, A 2003, â€Å"Cross-Selling Through Database Marketing: A Mixed Data Factor Analyzer for Data Augmentation and Prediction,† International Journal of Research in Marketing, vol. 20 no. 2, pp. 45–65. Kothari, C 2004, Research methodology: Methods and techniques, New Age International (P) Limited Publishers, New Delhi, India. Kumar, M., Kanchu, T 2012, â€Å"Customer relationship management with reference to Business,† The Electronic Journal on Information Systems in Developing Countries, vol. 36 no. 8, pp. 1-31. Lasalle, J 2012, Dubai real e state market overview. Web. Mason, J 2005, Designing qualitative research, Sage, London, UK. Mochal, T 2003, Poor planning is project mistake number one. Web. Mugenda, M., and Mugenda, G 2003, Research methods: Quantitative and qualitative approaches, Acts Press, Nairobi. Nicosia, F M 2006, Consumer Decision Processes: Marketing and advertising implications, Prentice-Hall, Englewood Cliffs, NJ. Olatoye, O., and Araloyin, F 2011, â€Å"An analysis of real estate consumers’ perception of service quality in estate agency practice in Dubai metropolis†, Journal of International Economics, vol. 3 no. 3, pp. 139-145. Pidd, M., and Robinson, S 2008, â€Å"Provider and Customer Expectations of Successful Simulation Projects,† The Journal of the Operational Research Society, vol. 49 no. 3, pp. 200-209. Shenhar, A 2001, â€Å"Project Success: A Multidimensional Strategic Concept,† Long Range Planning, vol. 34, pp.699-725. Silverman, D 2010, Doing qualitative researc h: a practical handbook, Sages, Los Angeles, LA. Storbacka, K 2009, â€Å"Customer Profitability: Analysis and Design Issues,† in J Sheth (ed.), Handbook of Relationship Marketing, Sage Publications, Thousand Oaks, CA, pp. 565-586. This research paper on The Impact of Bad Planning on Customer Perception in the Dubai Real Estate Industry was written and submitted by user Shaniya O. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Biology Homework Help Resources

Biology Homework Help Resources Biology, the study of life, can be fascinating and wondrous. However, certain biology topics can sometimes seem incomprehensible. The best way to get a clear understanding of difficult biology concepts is to study them at home, as well as at school. Students should use quality biology homework help resources when studying. Below are some good resources and information to help you answer some of your biology homework questions. Key Takeaways Biology homework and assignments can be difficult to understand. Always make sure to avail yourself of all available resources so that you can succeed.Your instructor, fellow students, and tutors can be invaluable to help make sure that you get clarification on concepts that you dont understand.Understanding key biological concepts like cell processes, DNA, and genetics are helpful in understanding some of the foundations of biology.Use sample biology quizzes and online resources to test your grasp of biology concepts. Biology Homework Help Resources Anatomy of the HeartLearn about this amazing organ that supplies blood to the entire body. Animal TissuesInformation on the structure and function of animal tissue types. Bio-Word DissectionsLearn how to dissect difficult biology words  so that they are easy to understand. Brain BasicsThe brain is one of the largest and most important organs of the human body. Weighing in at about three pounds, this organ has a wide range of responsibilities. Characteristics of LifeWhat are  the basic characteristics of life? How To Study for Biology Exams Biology exams can seem intimidating and overwhelming. The key to overcoming these obstacles is preparation. Learn how to do well on your biology test. Organ SystemsThe human body is made up of several  organ systems  that work together as one unit. Learn about these systems and how they work together. The Magic of PhotosynthesisPhotosynthesis is a process in which light energy is used to produce sugar and other organic compounds. Cells Eukaryotic and Prokaryotic CellsTake a journey into the cell to find out about the cell structure and classification of both prokaryotic cells and eukaryotic cells. Cellular RespirationCellular respiration is the process by which cells harvest the energy stored in food. Differences Between Plant and Animal CellsPlant and animal cells are similar in that both are eukaryotic cells. However, there are several important differences between these two cell types. Prokaryotic CellsProkaryotes are single-celled organisms that are the earliest and most primitive forms of life on earth. Prokaryotes include bacteria and archaeans. 10 Different Types of Cells in the Human Body The body contains trillions of cells that come in varying shapes and sizes. Explore some of the different types of cells in the body. 7 Differences Between Mitosis and MeiosisCells divide either through the process of mitosis or meiosis. Sex cells are produced through meiosis, while all other body cell types are produced through mitosis. DNA Processes Steps of DNA ReplicationDNA replication is the process of copying the DNA within our cells. This process involves RNA and several enzymes, including DNA polymerase and primase. How Does DNA Transcription Work?DNA transcription is a process that involves the transcribing of genetic information from DNA to RNA. Genes are transcribed in order to produce proteins. Translation and Protein SynthesisProtein synthesis is accomplished through a process called translation. In translation, RNA and ribosomes work together to produce proteins. Genetics Genetics GuideGenetics is the study of  inheritance  or  heredity. This guide helps you to understand  basic genetics principles. Why We Look Like Our ParentsHave you ever wondered why you have the same eye color as your parent? Traits are inherited by the transmission of genes from parents to their young. What Is Polygenic Inheritance?Polygenic inheritance is the inheritance of traits such as skin color, eye color and hair color, that are determined by more than one gene. How Gene Mutation OccursA gene mutation is any change that occurs in the DNA. These changes can be beneficial to, have some effect on, or be seriously detrimental to an organism. What Traits Are Determined by Your Sex Chromosomes?Sex-linked traits originate from genes found on sex chromosomes. Hemophilia is an example of a common sex-linked disorder that is an X-linked recessive trait. Quizzes Cellular Respiration QuizCellular respiration allows cells to harvest the energy in the foods we eat. Test your knowledge of cellular respiration by taking this quiz! Genetics and Heredity QuizDo you know the difference between codominance and incomplete dominance? Test your knowledge of genetics by taking the Genetics and Heredity Quiz! How Much Do You Know About Mitosis?In mitosis, the nucleus from a cell is divided equally between two cells. Test your knowledge of mitosis and cell division by taking the Mitosis Quiz! Getting Additional Help The above information provides a basic foundation for various biology topics. If you find that you still have problems understanding the material, dont be afraid to request assistance from an instructor or tutor. They can help clarify concepts so that you can gain a deeper understanding of biological concepts.

Custom Beowulf Essay

Custom Beowulf Essay Custom Beowulf Essay Students are expected either to have essay writingskills or to be able to acquire them miraculously in a very short time. College essay differs from what you may have written in secondary school in a number of ways: You are expected to read widely and to critically review the field of literature on a topic. Relying on a single book is unacceptable. You are expected to write analytical essays that attempt to analyze, not to describe, different issues. You are expected to give evidence to support whatever you say in your English essay: You are expected to find relevant sources to support points raised in your essay. Teachers often complain that Beowulf essays written by students do not answer the set question. Custom essay service is always ready to help you solve this problem.Custom essay writersare professionals who know all features of academic essay writing. Order Custom Beowulf essay writing service and we will provide you with truly professional custom written essay! Custom Essay Writing Essays aren't as easy as you may think, but they are one of the few tasks that allow you significant control over the way you organize, research and answer the proposed question. At the undergraduate level, an essay usually isn't based on original research and you're not expected to solve the global problems, especially when numerous books have been referenced to support the topic. Essay is a document of your learning; it is a proof of your research efforts, your understanding of the topic, and your ability to communicate that understanding convincingly and effectively. The academic essay writing is based on the following skills: independent thinking finding, selecting, organizing and referencing information analyzing information from competing explanations and sources answering a question in a given time frame and within a word limit. Custom Writing Essay writing skills will serve you well beyond the walls of your university. Contrary to popular belief, essays aren't some form of perverse initiation ritual designed to make life harder for students. Many jobs require you to write letters, memos, information sheets and reports, all of which, to a greater or lesser degree, require skills in research, analysis, writing and referencing. College English essay is therefore the training ground for future life and employment skills. It is a tool for communicating your knowledge and your understanding. Most importantly, essay writing teaches you to analyze a topic systematically and to communicate your thinking about the topic in a logical way. is available 24/7 to assist you with custom essay writing on any topic and of any complexity! Contact us if you have any questions! Popular posts: Proposal Writing Services Paper Research Help Writing a Research Paper Critical Analysis of a Research Paper Argumentative Research Paper Topics

Contract Law Essay Example | Topics and Well Written Essays - 2250 words - 2

Contract Law - Essay Example Amber has made an offer to pay David  £20,000 after supplying the computer software. David accepted the offer and by commencing to fulfil his obligations, David has simply accepted to be bound by the terms of the contract. The terms of the contract are that David would be paid  £20,000 and finish the contract by 30/05/04. Therefore there exists one of the essentials of a valid contract i.e. consensus and ideam a part from offer and acceptance. This principle refers to a ‘meeting of the minds’. It must be shown that both parties understand the subject matters of the contract before agreeing (assenting). None of the parties i.e. between David and Amber can deny knowledge to the terms of the contract. However, an offer terminates if a counter offer is made to them. This is a reply to an offer whose effects is to vary the terms of the original offer. A counter offer extinguishes the original offer and the person to whom it was originally made cannot move it. However, it can result in a contract if its terms are accepted by the original offers.

Economics CA Essay Example | Topics and Well Written Essays - 1000 words

Economics CA - Essay Example Comparatively, the supply of diamonds is so low that the usefulness of one diamond is greater than a glass of water, therefore, people are willing to pay a greater amount for diamond as compared to water. This concept can be illustrated with the help of the following graphs: According to the graph, the supply of water is almost horizontal, so where ever you shift the demand, the equilibrium price will always remain constant. In contrast to this the graph of diamonds show a steep supply, so it’s equilibrium price is not affected by the change in demand. We can apply the same concept to explain the reason why an athlete earns so much money. It takes a lot of time and effort to become a professional athlete. Not everyone is capable of becoming a pro athlete; therefore, the supply of a professional athlete is far less than other professions such as engineers, doctors, accountants etc. Moreover, there is an international demand for athletes as they are being liked by numerous fans that are willing to pay a large amount to buy tickets to see their favorite athlete compete. An athlete with a larger number of fans has a higher salary as compared to an athlete with a less number of fans. So, being in a less quantity ( low supply) and a large number of fans ( high demand) results in a high marginal utility of professional athletes, therefore their salaries are high and they make so much money by showing their performances to the audience. 2. A person’s wage is related to his/her worth to the firm. Use the background information and do some research on your own. Compare the marginal revenue product of a teacher to a professional athlete. Why is it different? Be sure to read the marginal productivity presentation on this topic prepared by the instructor. Ans. Marginal productivity is the increase in productivity by the addition of one additional unit of input. Marginal revenue product is closely related to marginal

Upton Sinclairs The Jungle - It’s a Jungle Out There :: Upton Sinclair The Jungle

The Jungle  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It’s a Jungle Out There      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Upton Sinclair’s novel The Jungle (1906) gives an in depth look at the lives of the immigrant workers here in America.   In fact the look was so in depth that the Pure Food and Drug Act was created as a result.   Many people tend to focus purely on the unsanitary conditions instead of the hardships faced by the workers.   Actually I think that Sinclair doesn’t want the focus on the meatpacking, but on overcoming obstacles, especially through Socialism.   Sinclair was himself very outspoken when it came to Socialism.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The story takes place in Chicago with a group of immigrants.   They have come to the United States only to discover that it is a cruel, harsh world, and the land of shattered dreams.   The group first goes through many difficult trials and tribulations.   The first big problem faced by the group is a marriage, which costs a great deal of money.   The second ordeal is a very tragic death.   After these one couple buys a house that is sold to them for three times its value.   The parents and other groups then move into the house.   One of the characters goes into the meat packing industry and this is where we find out all of the unsanitary details of the factory.   Another character is a musician who is struggling to find work so his wife takes a job.   After a while the character at the meat packing plant breaks his arm and is not received back once he heals.   He learns at this that the owners do not care for their work ers and will take you if you are new, but as soon as something happens they throw you out.   It is at this point that the character talks to a Socialist ad he inspires him to begin traveling to the meetings.   He returns to his job and becomes the manager immediately.   After his first Socialist rally, he listens to mainly two people; one an ex-professor who has become a philosopher and the other an evangelist who has become a traveler.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Jungle had a great deal to do about socialism.   Upton disliked Communism and Capitalism a great deal and thought that Socialism was the answer.   Sinclair was brought up in Baltimore and his family was considerably poor.   His father was very unsuccessful at hi job and it is believed that for this reason Sinclair became a Socialist because in communist countries all people are treated equal.

Planet Hollywoo

Marketing 520| Marketing Plan for Planet Hollywood| Midterm Report| | | Marwan Soliman Noha Abdel Fayad Hadil Abdel Fayad May Abdeen Table of Contents Company Background2 Mission Statement2 Company History:2 Situation Analysis2 Environmental Scanning:2 Macro environmental Forces:2 Micro environmental Forces2 Competitive Analysis:2 SWOT Analysis:2 Market Segmentation2 Demographic2 Psychographic2 Behavioral2 Targeting2 Targeting Strategy2 Problem Statement2 Works Cited2 Company BackgroundPlanet Hollywood is a trademark for restaurants, bars, casinos, and resorts that was established in 1991 by its founder Robert Earl and his partners and stockholders Bruce Willis and Sylvester Stallone. Planet Hollywood distinguishes itself with the unique experience it offers its customers from gaming and live entertainment at the Hollywood themed venues. The focus of this marketing plan is the Planet Hollywood restaurants that resemble the Hollywood inspiration with its wide collection of Hollywood p rops and souvenirs from top rated movies and TV shows that decorate the place and the wide collection of items available for sale.Planet Hollywood strives to act as a creator and developer of consumer brands that take advantage of the universal appeal of movies, sports, and other entertainment-based themes The unforgettable dining experience at Planet Hollywood is completed with its delicious diverse menu of salads, burgers, and much more. Currently, Planet Hollywood has sixteen branches all over the world at which three of these are located in the Middle East (Dubai, Reyadh, and Kuwait). Mission Statement â€Å"Planet Hollywood International Inc. s a guest-driven company committed to providing [its] guests with an exciting inside look at Hollywood, combining with exceptional food, outstanding merchandise and uncompromising service in every one of [its] restaurants. [It] recognize that [its] success is achieved by hiring, retaining and developing quality associates†. â€Å"W e have a passion for our guests We care about our associates We do not compromise our high standards We maintain a sense of urgency in everything we do We continuously strive to improve We are team players† Company History:Planet Hollywood International Inc. is the controlling body for entertainment-based theme restaurants located throughout the world. Planet Hollywood International also runs five Official All Star Cafe restaurants, a chain that focuses on professional sports and follows a sports-bar theme, and several Cool Planet Ice Cream shops. The management of the company is currently focusing on its core business of restaurants. The first Planet Hollywood restaurant opened in New York City in 1991 however the events leading to its beginning started 20 years before that date.In 1972, Robert Earl opened a dinner theater in London called ‘The Beefeater’ that offered its customers a dining experience with a medieval theme. Earl earned a degree in hotel and resta urant management the University of Surrey. He was passionate about creating entertainment-based restaurants such as ‘Talk of London,' ‘Shakespeare's Tavern,' and ‘The Cockney Club. ‘ In the 1980s, Earl foresaw the promising American markets that would guarantee the success of his entertainment-themed restaurants. He started off with selling his concepts to the developers of a then-new Disney World called EPCOT Center.Although the deal was unsuccessful, Earl decided to stay in Florida at which he opened several restaurants focusing on medieval and Wild West ideas until he sold it to a larger holding company in the mid-1980s. In 1989, Earl was appointed the new chief executive for the Hard Rock operation under ‘Mecca Leisure†. The ‘Hard Rock Cafe' chain is a music industry-based theme restaurants. With his new position, Earl created 20 Hard Rock Cafes in the eastern region. Meanwhile, Earl partnered with Keith Barish, a film producer at that t ime to open the first Planet Hollywood mentioned earlier.Barish and Earl looked at music, movies, and sports as means that bridge differences of language and other differences between people living in different places. Planet Hollywood witnessed immediate success; its museum-like decorations and its outstanding marketing plan attracted millions of customers. Earl and Barish asked celebrities such as Arnold Schwarzenegger, Sylvester Stallone, Bruce Willis, Demi Moore, and Whoopi Goldberg to act as restaurant's owners at which they would pass by ‘their restaurant' to check in and mingle briefly with their fans.A year later Earl left Mecca Leisure to plan the worldwide introduction of Planet Hollywood restaurants actors Don Johnson and his then wife Melanie Griffith, director John Hughes, comedienne Roseanne, and actors Tom Arnold, Wesley Snipes, and Danny Glover became investors by then. By mid-1993, Planet Hollywood International had opened its branches in London and southern C alifornia and was completing the construction of a fourth branch in Chicago. Architect David Rockwell was hired to design the new branches. The branches were created to seat more than 200 people.Each branch contained film props and floor layouts that were unique to their locations. Dorothy's dress from ‘The Wizard of Oz,' the pottery wheel used by Demi Moore and Patrick Swayze in ‘Ghost,' a replica of the castle from ‘Dracula,' the Batmobile, the Flintstone buggy, and a plastic model of the meat slab that was pulverized by Stallone in the film ‘Rocky’ were all items put on display in different locations. Celebrities hand prints walls and big-screen televisions to play promotional clips for upcoming movies were further attractions found at Planet Hollywood.Peter Morton Hard Rock International executive at that time filed a suit against Earl and Planet Hollywood claiming that Earl had copied that Hard Rock concept. Earl dismissed the charges and the case against Planet Hollywood never amounted to much in court. In addition, Planet Hollywood continued its move up the ladder of success and became well-known in the theme restaurant business. By the end of 1993, Planet Hollywood expanded to have eleven new branches in different states. The opening of each branch was a major gala event that attracted crowds who were eager to see celebrities and different famous media figures.Each new branch generated revenues worth $ 15 million. Selling licensed Planet Hollywood merchandise in addition to serving food and drinks from a diverse menu were a major attraction of customers. Key rings, T-shirts, sweatshirts, watches, and leather coats are examples of the items sold at the restaurants. The merchandize selling not only boosted the revenues by differentiating Planet Hollywood but its popularity pushed it to open separate retail stores called ‘Planet Hollywood Superstores,' a move that further increased yearly profits.In 1994, Planet Hollyw ood continued expanding to open branches worldwide. The company also began establishing other theme-restaurant ideas such as the Official All Star Cafe. Barish and Earl realized the people’s key interest in celebrities’’ life and continued expanding based on that. They continued recruiting professional sports figures to invest such as hockey great Wayne Gretzky, football icon Joe Montana, and basketball superstar Shaquille O'Neal. Also in 1994, the company opened what would become its highest income generator branch at Las Vegas. The Las Vegas restaurant was designed to seat .The branche's opening drew more than 10,000 people who sat on stadium-like bleachers to watch the stars' arrivals at the event. Later that year, another 500-seater of Planet Hollywood opened in Orlando's Disney World. With that branch, Earl and Barish became officially the owners of the two highest-profit generating restaurants in the United States. In 1996 the company decided to go public not only by offering stocks but the company also convinced MBNA to issue Planet Hollywood VISA credit cards that gave cardholders priority seating at the restaurants.A joint venture with ITT Corporation was also established to develop Planet Hollywood casinos in Las Vegas and Atlantic City. Furthermore, Marvel Entertainment Group, Inc. and Planet Hollywood International decided to develop comic book character-based restaurant theme calling it ‘Marvel Mania. ‘ Ideas for a new concept called ‘Chefs of the World,' which was to feature a ‘star-studded' culinary staff, also began to rise. Celebrity support received through their ownership and investment in the chains made Planet Hollywood and All Stars Cafe unique by all standards. In only five years the company had grown from one $3. million restaurant in New York to an almost $300 million operation with approximately 50 units throughout the world. Situation Analysis The dining service in Egypt has witnessed a hu ge change in the last few years . Dining out became part of the lifestyle of Egyptians who can enjoy such leisure. People are constantly seeking new diners, especially international ones they try during their trips abroad, they see in foreign movies or hear about from friends. During this period of changes, several international diners opened in Egypt and have proven to be successfully attracting customers.Although different people are always seeking different styles such as Authentic Egyptian, Italian, Shisha serving cafes, quick coffee serving cafes, each sector proved to find their own clientele. Places such as Hardrock Cafe, Apple Bees and Rainforest Cafe have their own successful cases that should be similar to Planet Hollywood’s. Egyptians in general are usually very interested in celebrities and their lives. Planet Hollywood can easily depend on this point in its marketing plan and focus. Environmental Scanning: Macro environmental Forces: Socio-cultural FactorsThere a re more than 50 million people between the ages of 15 and 45 in Egypt which is approximately 65% of the population . This, as a result, has a great impact on the nature of the food service sales. The young generation has changing lifestyles and eating habits. They mainly go out for dinning as it is considered a source of entertainment. As such, the demand for the food services represented in fast food restaurants, informal dining, cafes/bars, has increased tremendously. However, in Egypt, both men and women are usually seeking places where then can smoke shisha.Usually, international chains forbid smoking of shisha in their restaurants as part of their regulations to avoid health and environmental hazards. Economic Factor The Egyptian population is mainly divided into two classes of either rich or poor. The middle class in between is demising. According to the World Bank Statistics of 2005, the income share help by the highest 20% of the Egyptian population is 41. 5% while the share of the next 20% is only 12. 6%. It is believed that this gap is not getting any smaller if not getting wider.The top 20% of the population are consistent with their dining out experience as eating out is considered a main sources of entertainment. Political Factors With the political instability in the country since the January 25th events, dining out is considered one of the few sources of entertainment that remained stable since other sources of entertainment such as parties and concerts are no longer as available as before. Restaurants are more likely to any new expansions making it the right time for Planet Hollywood to open and establish a good solid base in Egypt.However, this political instability also represents a risk to any new business especially with the lack of security witnessed. This security issue will have to be accounted for in choosing the location and operation of the restaurant. Environmental Factors Air pollution in Egypt and especially in Cairo is a matter of serious concern. The air quality in downtown Cairo is more than 10 to 100 times of acceptable world standards. In addition, the layout of tall buildings and narrow streets prevent the pollution from escaping and result in a thick and grey air.As a result, open-air restaurants in some areas, especially downtown Cairo and high density areas, may face some problems and may not be convenient all the time. Therefore, people are looking more for indoor recreation. Another concern is the availability of high quality raw material in Egypt. Due to the lack of training and education, there are a lot of improper agricultural practices, poor hygiene at all stages of food chain, absence of preventive controls in food processing and preparation operations.In addition, misuse of chemicals, raw materials contamination, inadequate or improper storage are also concerns for the food industry in Egypt. Such a situation highlights the importance of a high quality control process that should be implemen ted in any restaurant. Technological Factors People now have access to the internet all the time. They became more demanding and want to follow a certain lifestyle. They know exactly what they are looking for and where they can get which as a result creates a significant challenge in terms of meeting demands and defeating competition.Yet, this is a good opportunity since marketing can now be done easily using cheap online campaigns reaching the targeted customers. Micro environmental Forces Employees Employees are the image of any place, their attitude and commitment directly affects the restaurant’s reputation and customer perception of the place. Research has shown that 70% of customers’ return to a restaurant is usually related to the service and their positive experiences with employees; 68% of defecting customers leave due to negative employee attitudes.Therefore, Planet Hollywood’s employees should be experienced and passionate. They should receive regular trainings and should always be motivated to do their best. In addition, they will be closely monitored to gurantee that the customers are always satisfied. Suppliers Quality and freshness are the most important factors of the food served in any restaurant. Therefore, reliable food service suppliers take part in the success of any restaurant. Planet Hollywood will seek suppliers that will provide high quality products with on time consistent delivery.Our strategy will be to create a partnership-like relationship with suppliers to guarentee the success of the end product. Customers Planet Hollywood’s targeted clientel is already present in Egypt and is currently waiting for such an international diner to open in Egypt’s biggest cities such as Cairo, Alexandria and Sharm El Sheikh. Our clients would be 15-35 year old men and women seeking a luxurious yet afforadable dinning experience. Locations Prime locations that are easily reached with suffiecient parking places shou ld be sought.Currently, big shopping malls and diners concentrations are considered the places-to-be by Egyptians. Locations such as City Stars, Mall of Arabia, New Cairo and 6th of October cities should be checked for potential locations. Competitive Analysis: The Egyptian market is very competitive as it consists of many foodservice companies with dominant players that make it hard for small operators to succeed. This governance is due to the brands already having good grounds internationally, in addition to the huge advertising and marketing plans.Below is a list of the major competitors for Planet Hollywood. 1. â€Å"Americana†: Egyptian Co for international touristic projects (TGI Friday’s) First established in 1964 as a small trading company based in Kuwait, Amricana became the most successful restaurant operator in the Middle East that owns around 650 restaurants. â€Å"Americana† is a master franchisee to several leading international entities such as Ha rdees, Pizza Hut, KFC, TGI Friday's, Costa Cafe and Baskin-Robbins. TGI Friday’s is the main brand that would present a competition to Planet Hollywood. Competitive advantage: Fierce advertising and marketing plans for all its brands along with major offers and promotions. * The company has many outlets all over Egypt and is opening more and more each year. 2. Amer Group (Chili’s): Started in 1993 by introducing â€Å"Chili’s†, the famous American restaurant chain to Egypt and the Middle East, Amer Group expanded over the years to introduce more restaurants with a variety of cuisines such as Johnny Carinos, Studio Masr†¦etc. Chili’s will be one of the major competitors for Planet Hollywood. Competitive advantage: * High market penetration with many restaurants all over Egypt and in all the hot spots. Amer Group has managed to maintain a very good reputation among Egyptians through its many projects in different industries as well as very aggre ssive marketing plans. The name of the restaurants is directly related to the group which helped them to easily achieve customer loyalty. * Casual atmosphere that fits both youth and families. 3. Hard Rock Cafe: Established in 1971 in London, Hard Rock Cafe has over 172 venues in more than 51 countries around the world. It opened its branch in Sharm el sheikh in 1998 in Naema Bay; it also has one in garden city Cairo, another in Hurghada, and it is planning to open one soon in Nabe.It offers a wide selection of burgers, barbeques, and steaks, along with a variety of desserts and drinks. Internationally it is known to be among the top competitors for Planet Hollywood. Competitive advantages: * It has a very good reputation worldwide that makes it an attractive place for young outgoing population, and also for tourists coming to Egypt that’s why it is very successful in Sharm el Sheikh and Hurghada. * They focus on their employees and treat them like a family and create an envi ronment of fun where the employees look forward to come to work. They also focus on customers making sure that they deliver unique entertainment and dining experience. * Their music mix is very popular and very entertaining which makes Hardrock cafe the number one destination for outgoing youth with passion for music. 4. Planet Africa Part of the Mo’men group, Planet Africa was established in December 2004 in Cairo and it is considered the first themed restaurant in Egypt. The restaurant has the design of a jungle with African merchandise and souvenirs available at the entrance. Planet Africa offers a wide variety of International cuisine. Competitive advantage: First themed restaurant in Egypt and it is Egyptian so it attracts patriotic customers. * Ideal for families as the atmosphere is very kids friendly. * Reasonable prices relative to the portions and quality of food. 5. Sequoia: With only one branch in Zamalek, Sequoia is the favorite restaurant for high end, outgoing young people. It offers a wide range of Egyptian, Lebanese, Syrian, Italian cuisines as well as a very good sushi menu. The place also offers alcohols as well as water pipes. Competitive advantages: * Sequoia is located in Zamalek with a very nice view of the Nile. Considered a hot spot among classy young population. * Sequoia hosts very successful events during Ramadan, New Year’s and holidays. * Suits all tastes as it offers different types of cuisines. 6. Rainforest Rainforest opened in Egypt in 2008 by Wataniya Company for operating restaurants, the leading company in restaurant management in the Middle East, at the City Stars Mall. The design of the place is like a jungle with all types of animals. The high technology fitted into the design changes the sounds of animals every 10 minutes through CDs and there is a thunder storm every 30 minutes. Competitive advantage: Well known brand world wide * The high tech atmosphere of the jungle simulation makes it very attractive for kids and families. * Very good quality of food. SWOT Analysis: Strengths: * Strong popular name among various groups of the targeted market segment. * Branches already exists in nearby countries such as Dubai, Kwait and Riyad, with similar culture and menu adjustments. * Offers a variety of food that is already familiar and loved by the Egyptian population. * Well known for tourists visiting Egypt. * Strong established system of management that could be easily trained and implemented among local employees. Availability of kids menu and kids friendly atmosphere. * Ability to host both small and large events as well as offer outside catering. | Weaknesses: * Requires huge investment to find and build a branch that would be located in a relatively hot spot compared to competitors as well as big enough to maintain the restaurant image worldwide. * Prices are relatively high compared to some of the major competitors| Opportunities: * Egypt is a huge market that is now welcoming any n ew investment after the recession that occurred after the 25th of January events. Dinning out is now one of the necessities of life due to the casual lifestyle of most of the young Egyptians as well as families. * The trend of hosting parties and events outside is becoming more and more popular among Egyptians| Threats: * Fierce and well known competitors that use excellent promotional techniques. * Probability of unwelcoming an Americanized restaurant * After the 25th January events, Egypt became unstable both economically and politically which makes it a risky environment for any new business. | Market SegmentationDifferent strategies were used to segment the Egyptian market to identify our target market. Demographic Age: Household Income: Income is a very important factor in our segmentation process as Planet Hollywood is known to be an expensive high class restaurant. The following segments are recognized: * Low: ? EGP 12000/year * Low-Medium: EGP 12,000/year – EGP 24,000 /year * Medium: EGP 24,000/year – EGP 120,000/year * Medium-High: EGP 120,000 – EGP 240,000/year * High: ? EGP 240,000/yea Occupation: * Students * Workers * Employees * Middle Managers * Executives * Professionals Small-business owners * Large-business owners Social Class: Even though social class perception is directly linked to the income level of the family, but it is also influenced by the family background which is a major contributor in determining the social class. There are three basic social classes in Egypt: Class A, Class B and Class C with sub categorization in each class (e. g: B1, B2 and B3) . Nonetheless, it is apparent, as mentioned before that Class B is diminishing. Marital Status: The marital status is reported as follows: * Single: 37. 31% * Married: 62. 69% Psychographic LifestyleDifferent people have different lifestyle patterns that change at different stages of life. According to the â€Å"Sagacity Lifestyle Model†, Lifestyle has four ma in stages identified as follows: * Dependent (ex. Children living with their parents) * Pre-family (ex. With their own households but don’t have children) * Family (ex. Parents with at least one child) * Late (ex. Parents with children who left their homes) A further sub-classification is by segmenting the above into outgoing and non-outgoing. Motives Planet Hollywood will be providing a unique kind of entertainment for its customers that is not available at any other competitors.Using the asset of celebrities’ investment in Planet Hollywood, customers might find various famous figures when dining might encourage customers to go. In addition, being able to position the brand as a hot spot for the different targeted segment will encourage customers to go in order to fit in and keep up with the social groups and standards. Behavioral Brand Loyalty Planet Hollywood is a strong popular name and can easily develop brand-loyal customers Benefit expectations Customers are gro uped according to similarities in the benefits that they look for in specific products or services.Benefits as location, cleanliness, social image, food service, quality, and hospitality. Use frequency Customers are segmented according to their frequency of dinning outdoors as follows: * Rarely, occasionally * once per month * twice per month * once per week * multiple times per week. Targeting Theme restaurants attract patrons based on mainly the overall dining experience and the entertainment value received. The chosen theme dictates the interior decor, music, type of food, the food presentation and the appearances of the staff. Theme restaurants also sell licensed merchandise as souvenirs.For our target market selection, we have considered several segments from which we could come up with Planet Hollywood possible target diners; the most relevant segmentation schemes were: age, income, social class, and lifestyle. Age| Household income| Social Class| Lifestyle| 0 – 15| ? E GP 12000/year| Lower| Dependant| 15 -45| EGP 12,000/year – EGP 24,000/year| Lower Middle| Pre-family| 45-60| EGP 24,000/year – EGP 120,000/year| Upper Middle| Family| 60-80| EGP 120,000 – EGP 240,000/year| Upper| Late| | EGP 240,000/year| | | Targeting StrategyAs for our target strategy, we will be following the differentiation strategy. We will be designing more than one promotional message with which we will be providing each segment with its specific needs and communicating the different related benefits. Problem Statement Planet Hollywood is a well known international brand, offering a unique authentic Hollywood experience for its customers. The introduction of Planet Hollywood in Egypt will be a challenging process as it should emphasize on the well established brand and the unique experience offered by its famous themed restaurant.Dining service offers a huge market in Egypt, mainly because of the changing socio-cultural behaviors of people especially the tendency to be more outgoing. However, the proper targeting of customers and positioning of the restaurant are of most important in establishing the differentiated strategy of Planet Hollywood. Works Cited (n. d. ). Retrieved November 10, 2011, from AMEinfo. com The ultimate Middle East business resource: www. ameinfo. com FUNDINGUNIVERSE. (n. d. ). Retrieved November 10, 2011, from Planet Hollywood International, Inc. : http://www. fundinguniverse. om/company-histories/Planet-Hollywood-International-Inc-company-History1. html Hard Rock. (n. d. ). Retrieved November 10, 2011, from Hard Rock History: http://www. hardrock. com/Corporate/ market segmentation – psychographic segmentation . (n. d. ). Retrieved November 10, 2011, from Tutor2u: http://tutor2u. net/business/marketing/segmentation-psychographic. html Planet Hollywood International, I. (2006, July 6). The PH Insider. Retrieved October 27, 2011, from http://www. planethollywoodintl. com/privacy. php PLANNING: MARKETING STRATEGY AND PLANNING. (n. d. ).Retrieved November 10, 2011, from http://www. wadsworthmedia. com/marketing/sample_chapters/766816052_ch07. pdf Population. (n. d. ). Retrieved November 10, 2011, from Egypt State Information Service: http://www. sis. gov. eg/En/LastPage. aspx? Category_ID=19 Restaurants. (2010). Retrieved November 10, 2011, from Amer Group Holding: http://www. amer-group. com/Restaurants. aspx ——————————————– [ 2 ]. [ (Planet Hollywood International, 2006) ] [ 3 ]. [ (FUNDINGUNIVERSE) ] [ 4 ]. (Egypt, 2009) [ 5 ]. (http://web. worldbank. org) [ 6 ].Hassanein, Salah. â€Å"Air Pollution in Cairo – The Cost†. Arab world books. [ 7 ]. Egyptian Food Safety Information Center (EFSIC) [ 8 ]. Egyptian Food Safety Information Center (EFSIC) [ 9 ]. (Jim Heisler, Ph. D. , senior vp, Stakeholder Relationship Consulting) [ 10 ]. (Euromonitor International, Augus t 2008) [ 11 ]. [ (Restaurants, 2010) ] [ 12 ]. [ (Hard Rock) ] [ 13 ]. [ (AMEinfo. com The ultimate Middle East business resource) ] [ 14 ]. [ (Population) ] [ 15 ]. [ (market segmentation – psychographic segmentation ) ] [ 16 ]. [ (PLANNING: MARKETING STRATEGY AND PLANNING) ] d

My Family At The United States - 1039 Words

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